ABOUT PRIME
Founded as Prime, we are proud to be the GCC’s first dedicated sponsorship agency that’s redefining the industry with exclusive access to various major sponsorship platforms and extensive entertainment services. Built on the combined expertise of SELA and SMC (Saudi Media Company) — these two organizations have developed and shaped the region’s sports, entertainment, and media landscape through partnerships with the General Entrainment Authority (ie: Riyadh Season), Ministry of Sports and Saudi Tourism Authority. This unique foundation gives us unmatched insights, relationships, and expertise in the region’s sponsorship and entertainment ecosystem.
OUR MISSION
To bridge the gap between brands and rights holders, crafting partnerships that don’t just create visibility, they create moments, movements, and measurable impact.
OUR VISION
To be the leading sponsorship and activation agency in the GCC, focusing on innovation, creativity, and ROI results that set new benchmarks by building partnerships that last, inspire, and transform.
MARKET PRESENCE
Prime’s footprint across KSA and the GCC is second to none, with partnerships that span from major sporting events, entertainment seasons, government initiatives, and largescale corporate sponsorships. Our extensive network and proven track record positions us as the trusted partner for both brands and rights holders in the GCC region.
ACHIEVEMENTS
Through SELA and SMC, Prime’s experienced team have secured multi-billion Riyal sponsorships, delivered groundbreaking projects and played a pivotal role in developing the region’s sports, entertainment, and sponsorship industry. Today, Prime carries this legacy forward to deliver unmatched value and ROI for brands across all entertainment sectors.