THAT DELIVER IMPACT AND VALUE
At PRIME, we help partners grow through bold, creative strategies — connecting brands with rightsholders and rightsholders with brands.
WE ARE PRIME
Founded as PRIME, we are the GCC’s first dedicated sponsorship agency — built to turn brand visibility into cultural influence.
Born from the media and entertainment powerhouses SELA and SMC, the team behind PRIME has helped shape the region’s sports, entertainment, and media landscape through partnerships with the General Entertainment Authority, the Ministry of Sport, and the Saudi Tourism Authority.
This unique foundation gives PRIME unparalleled access, insight, and expertise within the region’s sponsorship and entertainment ecosystem — enabling brands and rightsholders to create greater value, influence, and long-term growth.This unique foundation gives PRIME unparalleled access, insight, and expertise within the region’s sponsorship and entertainment ecosystem — enabling brands and rightsholders to create greater value, influence, and long-term growth.
OUR VISION
Build partnerships that last, inspire and transform.
Our mission is to connect brands and rightsholders through partnerships that go beyond visibility — delivering impact that is felt, remembered, and measured.
OUR PRINCIPAL PILLARS
1
PIONEERING SPIRIT
2
REGIONAL IMPACT
3
COMMITMENT TO EXCELLENCE
4
ENDURING PARTNERSHIPS
COMPANY SNAPSHOT
1
Billion
Saudi Riyals in Sponsorship Revenue
1
Sponsorships Activated
1
Years
Accumulated Team Experience
1
Clients